Last updated: 1 April 2025

At Surefix, operated by APEX M LTD, we are committed to protecting the privacy and personal data of our website visitors and customers. This policy explains how we collect, use, and safeguard your personal data, as well as your rights under data protection laws.

Contact Information

If you have any questions about this policy or how we handle your personal data, please contact us:

What Personal Data We Collect

Personal data is information that identifies you. We collect, store, and process the following types of personal data:

  • Identity Data: Your name, title, date of birth, gender, and similar information.
  • Contact Data: Your billing and home address, email, and telephone numbers.
  • Financial Data: Payment card details, bank account information, and transaction history.
  • Transaction Data: Records of payments and interactions with us.
  • Technical Data: IP address, browser type, operating system, device information, and browsing activity on our site.
  • Usage Data: How you interact with our website and services.
  • Marketing and Communications Data: Your preferences for receiving marketing communications and other correspondence.

How We Collect Your Data

We collect personal data through various methods including:

  • Direct interactions: When you fill in forms, contact us via email or phone, purchase products or services, or provide feedback.
  • Automated technologies: Through cookies, server logs, and similar technologies as you use our website.
  • Third-party sources: From service providers, public sources, or data aggregators as allowed by law.

How We Use Your Data

We use your data primarily to:

  • Manage your service plans and arrange repairs.
  • Provide customer support and communicate updates.
  • Comply with legal and regulatory requirements.
  • Conduct business management including fraud prevention, risk management, and service improvement.
  • Market our products and services where you have consented.

We process your personal data only where lawful and necessary for these purposes.

Marketing and Your Rights

You have the right to opt out of marketing communications at any time. We will seek your explicit consent before sharing your data with third parties for marketing purposes.

Sharing Your Data

We may share your personal data with:

  • Trusted service providers such as payment processors and hosting platforms.
  • Regulatory, governmental, or law enforcement authorities when required by law.
  • Marketing partners, only with your consent.

We do not sell your personal data to third parties.

International Data Transfers

Some of your data may be processed outside the UK or European Economic Area. We ensure that appropriate safeguards are in place to protect your data when transferred internationally.

Data Retention

We keep your personal data only as long as necessary to provide our services, comply with legal obligations, or resolve disputes.

Children’s Privacy

Our services are not intended for individuals under 16 years old. We do not knowingly collect personal data from minors.

Data Security

We apply industry-standard technical and organisational measures to protect your data, though no system is completely secure.

Cookies

Our website uses cookies to enhance your experience and improve site functionality. You can control cookie preferences through your browser settings.

Types of cookies used include:

  • Essential cookies necessary for website operation.
  • Performance cookies for analysing site usage.
  • Functionality cookies for personalisation.
  • Targeting cookies to track visits and interactions.

Blocking some cookies may affect website performance.

Your Legal Rights

Under data protection laws, you have rights including:

  • Accessing your personal data.
  • Correcting inaccurate data.
  • Requesting deletion of data.
  • Objecting to or restricting processing.
  • Data portability.
  • Withdrawing consent at any time.

To exercise these rights, please contact us using the details above.

Updates to This Policy

We may update this policy occasionally. Changes will be posted here with an updated date. Please review regularly.

If you have any questions or concerns, do not hesitate to contact us